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Product pricing calculator for dropshipping and cash on delivery

Enter your product cost and the country you sell in: the calculator returns the suggested selling price for 1, 2 and 3 units, the most you can spend on ads per sale (target CPA) and the ROAS you need, after shipping, returns, cancellations and payment fees. It is the same engine as the Ecom Magic Pricing Calculator, free and with no sign-up.

How do your customers pay? Cash on delivery (they pay on arrival) Prepaid (they pay online)

Country you sell in

Product cost per unit (USD)What one unit costs you, landed at your or your supplier's warehouse, in the country's currency.

Shipping per orderEmpty = typical value for the country

% of price for ads (CPA)Empty = typical value for the country

% profit you wantEmpty = typical value for the country

Cash on delivery only

% returns

% cancellations

Prepaid only

% payment processor fee

More options (fixed costs, monthly orders, fulfillment)

Monthly fixed costs

Orders per month

Fulfillment cost per order

Result

Example for a product that costs $12.00 in United States, with the country's typical values. Change the inputs and press Calculate.

Suggested selling price (1 unit):

$43.99

1 unit

Suggested selling price: $43.99
Target CPA (max ad spend per sale): $17.60
Target ROAS: 2.50
Break-even ROAS: 1.66
Profit per order: $8.93 (20.3 %)
Cost per order (excluding the sale's CPA): $17.46

2 units

Suggested selling price: $60.99
Target CPA (max ad spend per sale): $17.60
Target ROAS: 3.47
Break-even ROAS: 2.00
Profit per order: $12.94 (21.2 %)
Cost per order (excluding the sale's CPA): $30.45

3 units

Suggested selling price: $76.99
Target CPA (max ad spend per sale): $17.60
Target ROAS: 4.37
Break-even ROAS: 2.29
Profit per order: $15.98 (20.8 %)
Cost per order (excluding the sale's CPA): $43.41

	1 unit	2 units	3 units
Suggested selling price	$43.99	$60.99	$76.99
Target CPA (max ad spend per sale)	$17.60	$17.60	$17.60
Target ROAS	2.50	3.47	4.37
Break-even ROAS	1.66	2.00	2.29
Profit per order	$8.93 (20.3 %)	$12.94 (21.2 %)	$15.98 (20.8 %)
Cost per order (excluding the sale's CPA)	$17.46	$30.45	$43.41

Cost breakdown of a 1-unit order

Product	$12.00
Fixed costs per order	$2.00
Cancellations (lost ad spend)	$0.35
Warranty claims	$0.14
Chargebacks	$1.40
Payment processor fee	$1.58
Total	$17.46

Want to save the analysis, edit the price and download the PDF?

Inside the platform the Pricing Calculator saves your analyses, recalculates everything when you edit the price by hand, works in US dollars to sell in another country and exports a PDF report. It does not use credits.

Use the full calculator

How does this calculator set the price?

It finds the price at which, after paying for everything, you keep exactly the profit percentage you asked for. "Everything" means:

Product and shipping for each order.
Advertising (CPA): a share of the price you set aside to get each sale.
Expected losses: with cash on delivery, orders cancelled before shipping cost you the ad spend, and returned orders also cost you the shipping. With prepaid sales, chargebacks and the payment processor fee are what weigh.
Your monthly fixed costs, spread across the orders you sell.

Then it rounds the price to a retail-friendly number (for example, ending in 99 in US dollars) and keeps the rounding that lands closest to your target profit.

What do the results mean?

Result	What it tells you
Suggested selling price	What to charge to earn your profit % with the costs you entered.
Target CPA	The most you can pay in ads per sale and still earn your %. If your real CPA is higher, you earn less.
Target ROAS	How many times your ad spend has to come back as revenue to hit that CPA.
Break-even ROAS	Below this ROAS you lose money on every sale.

The 2- and 3-unit prices reuse the 1-unit CPA, because acquiring the customer costs the same even if they buy more. That is why the price per unit drops and bundles make sense.

Why is the cash-on-delivery price higher?

Cash on delivery has losses that prepaid sales don't: cancellations and returns that leave you paying for ads and shipping with no sale. With Colombia's typical values (15% cancellations and 30% returns), a product that costs 35,000 COP comes out at 167,900 COP with cash on delivery and 124,900 COP prepaid with the same 15,000 COP shipping. Cutting returns from 30% to 20% lowers the price to 151,900 COP, which is why reducing returns is worth more than almost any ad tweak.

FAQ

Is the calculator free?

Yes. This version is free and needs no sign-up. The full version inside Ecom Magic doesn't use credits either; it adds saved analyses, manual price edits and a PDF export.

What values are used if I leave fields empty?

The typical values for the country you chose: shipping, ad share, profit, returns, cancellations and fees. They are a starting point; replace them with your own numbers to get a real price.

Which countries does it support?

36 countries across the Americas, Europe and Oceania, each in its own currency, for both cash on delivery and prepaid sales.

Does the price include taxes?

No. The calculator does not add VAT or sales tax. If you charge them separately, add them to the final price or include them in the product cost.